City of Clarkston
As a student project, I created a modern rebrand for Clarkston, Georgia, known as “the most diverse square mile in the U.S.” After pitching and winning the rebrand, I art directed and project managed two team members to expand the brand identity. The work included a comprehensive brand book, logo lockup, and print, digital, and environmental collateral inspired by Clarkston's heritage and future.
The rebrand extended across seasonal signage, service vehicles, apparel, stationery, and park signage. This intentional design aimed to elevate Clarkston's identity and foster community pride, presenting a vision for potential real-world implementation.
Service
Art Direction | Project Management | Team Management | Adobe Creative Suite | Copywriting
Year
2018