Natalia Montoya

• Orchestrates multi-specialist projects, collaborating with independent contractors and internal specialists such as animators, designers, developers, photographers, videographers and other creatives to bring visions to life.
  
• Delivers exceptional client experiences by providing best practices, templates, transitions, and guidance on animation and video styles.
  
• Develops unique mission-aligned style guides for CMS websites to include direction and management on typography, icons, templates, UX/UI, and image use.
  
• Collaborates with creative, design, and content teams to provide creative strategy and design layouts across multi-channel relationships. 
  
• Conceptualizes, designs and creates high-quality marketing materials, including stationery, presentation decks, brochures, branding collateral, illustrations, and infographics for uses like static ads, social ads, Google Display Ads, and email templates.
  

• Planned and executed marketing campaigns to boost brand engagement and awareness, routinely monitoring performance metrics and making real-time adjustments to optimize success.
  
• Drove interest and conversions by developing targeted and segmented enrollment strategies based on market research and comprehensive analyses (competitor intelligence, customer behavior, historic datasets and content performance).
  
• Increased brand exposure and promoted positive reputation through leveraging media network relationships. Identified and qualified aligned media companies, establishing fruitful and long-term partnerships. 
  
• Managed content creation across multiple marketing channels, ensuring a seamless user experience and optimized performance through analytics, accessibility best practices, SEO, and A/B testing.
  
• Created engaging video content, managing lead videographers, motion graphics artists and photographers. Develops shoot schedules and coordinates creatives and logistics.
  

• Developed organization-first brand guidelines, defining and documenting visual guidelines for application across all internal and external touchpoints,  for all channels and formats.
  
• Collaborated with internal teams to brainstorm, plan, and activate marketing materials, setting up content calendar placements and campaigns.
  
• Maintained the website and portal. Creating new pages and user-first, goal-oriented graphic design solutions.
  
• Created print marketing collateral in multiple formats including file type, color mode, resolutions, bleed and trim, embedded typography, color profiles and compressed files.
  
• Provided support for ad-hoc graphics, website updates, photography, and video, managing multiple project timelines and department needs.
  
• Owned productive and efficient third-party printer vendor relationships to set budgets, estimates, deliveries, and edits, demonstrating expertise in process design, project management and communications.
  

• Facilitated brand design and executed strategic marketing projects and ad-hoc word in alignment with established art direction.
  
• Researched and concepted artwork in parallel to developing trend forecast write-ups.
  
  

• Standardized and systematized creative projects, establishing a department-first creative process that encompassed requests, content briefs, timelines, file organization, and standardized naming conventions.
  
• Managed branding styles for over 15 departments while adhering to corporate brand standards. 
  
• Demonstrated exceptional ability to thrive in a fast-paced environment by effectively prioritizing tasks, managing multiple project timelines, and coordinating with cross-functional teams, leveraging strong organizational skills, adaptability, and attention to detail to ensure successful project delivery.
  
• Designed print collateral, web banners, digital icons, and social media graphics for promotional and marketing purposes.
  
• Assisted with website maintenance using HTML on WordPress.
  
• Trained new employees, acquainting them with visual guidelines, workflow processes, technology, and key team members.